Explainer video production is a multi-step process that requires more than one expert.
A Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist, and Sound-Effects Artist are typical members of an explainer video production team. Each of these six role players brings something unique to video production.
The Video Production Process is described in detail below.
Step 1: Analyze the Client Brief
The first step in the explainer video production process is to go over the client’s brief (a questionnaire filled out by the client) to understand his/her business entity and video requirement. Typically, the scriptwriter is the one who goes through this process. In the event of any doubts or questions, and interaction between the scriptwriter and the client is scheduled.
Step II: Conducting Research and Brainstorming
After gathering all relevant information from the client, secondary research (if necessary) is conducted to gain a better understanding of the business. The storyboard artist and animator are given the brief. They sit with the scriptwriter to visualize the video storyline, decide on characterizations and other visual elements and finalize how those elements will be animated after they have both understood the brief. The video script is written after everything has been decided.
Step Three: Scripting and Voiceover
The explainer video script is created based on the discussion and sent to the client for approval. A 60-second explainer video script typically contains 150-160 words. This script serves as the ‘armature’ around which the video is built. When the script is approved, it is recorded as a voiceover, which is later used as background narration in the explainer video.
Storyboarding and Illustration are the fourth and final steps in the process.
A storyboard is a graphic organizer that consists of examples or images presented in sequence for pre-visualizing a motion picture, animation, motion graphic, or interactive media classification. Wikipedia is a free online Encyclo.
Storyboarding entails sketching out the video’s scenes frame by frame. The final script is used to guide the storyboarding process. Once the storyboarding is completed, it is sent to the client for approval. Following approval, the storyboard goes through illustration (colourization) before being sent back to the client for approval.
Step V: Sound Effects and Animation
The animation process begins once the fully illustrated storyboard is approved by the client. This process, of course, takes a long time because bringing static storyboard characters/elements to life is not an easy task.
The animation is created based on the final voiceover, ensuring proper audio-visual synchronization.
Finally, the animation and voiceover are combined to create the video. Sound effects have been added to this video. The sound effects improve the overall video quality and help to create subtle humour.
The final video has been submitted for approval.
Step VI: Distribution
The final video, along with its source files, is delivered to the client after it has been approved. The video is delivered in, ‘mov’, ‘avi’, and or ‘mp4’ format as requested by the client (s). This is the conclusion of the explainer video production process.
To sum up
If you plan to have an animated video produced, keep in mind that no matter what explainer video style you choose for your video, the production process is time-consuming. As a result, to produce a high-quality video, the production team should be given adequate time to conceptualize and produce it. Make an amazing video and reap the benefits!
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